Mr Kipling’s owner Premier Foods announced a “strong Christmas” and profits are set to hit the top end of the guidance as mince pies drove sales.
In the 13 weeks to 28 December Premier Foods said sales rose by 3.1% and sales volumes was up by 7% across their brands, this helped to offset the impact of food inflation/
Premier Foods CEO Alex Whitehouse said their sweet treats had a “particularly strong Christmas” and branded sales rose by 8.9% in the quarter.
The sales of mince pies saw a 20% hike which was their strongest ever quarter.
Whitehouse said, “We are pleased to report another very good quarter of volume-led branded revenue growth, accompanied by further market share gains, as our branded growth model continues to deliver well for us.”
“We’re now guiding trading profit to the upper end of expectations for this financial year. As we look to the rest of FY24/25 and to the medium term, we expect to deliver further progress as we continue to execute against our five-pillar growth strategy,” he added.
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